Woman holding dogs on the beach smiling about Purina product innovation

Every day we push forward, together, to help pets live their best life possible. Our team of nutritionists, behaviorists, veterinarians and other specialists are continually innovating and shaping the future of pet care for your pets and ours.

Allergen Reduction

woman holding cat

Backed by more than a decade of research, Purina Pro Plan LiveClear is a revolutionary, first-of-its-kind cat food that reduces the major allergen in cat hair and dander by an average of 47% starting in the third week of daily feeding.

Learn more about Purina Pro Plan LiveClear:

  • Significantly reduces allergens in cat hair and dander
  • Shown to reduce cat allergens by an average of 47%, beginning with the th
  • Significantly reduces allergens in cat hair and dander
  • Shown to reduce cat allergens by an average of 47%, beginning with the th
  • Significantly reduces allergens in cat hair and dander
  • Shown to reduce cat allergens by an average of 47%, starting with the thi
  • Hypoallergenic
  • 99.8% Natural
  • pH Balanced for Cats
  • Fast Acting

Healthy Aging

Purina Product innovation helps aging dogs health

What if your older dog could think more like his younger self? For more than a decade, we’ve been dedicated to finding ways to promote healthy aging in our pets. Our research has led to powerful breakthroughs in nutrition.

Discover our healthy aging formulas:

  • Formerly Purina Pro Plan Bright Mind Adult 7+ Chicken & Rice Formula
  • Promotes alertness & mental sharpness 
  • B
  • Purina Pro Plan Senior Prime Plus Adult 7+ Chicken & Rice Formula
  • With a proprietary blend proven to improve & extend the life of cats age 7+
  • Backed by 9 years of research
  • Chicken is the #1 ingredient
  • Fea
Dry cat food formulated to support the health of indoor cats age 7 and older.

Rethinking Digestive Health

Breakthrough Weight Loss

We strive to find ways to use the power of nutrition to help pets live their best lives. That’s why we’ve added live probiotics to nearly every Pro Plan formula to support digestive and immune health. Our pet nutrition experts used decades of research to choose a robust and stable probiotic that would survive until it reaches your pet’s bowl. In fact, we guarantee it.

See our latest innovations in pet digestive health:

pro plan dry dog essentials old and new product image
  • Rating:5 out of 5 stars
Purina Pro Plan Adult Complete Essentials Shredded Blend Beef & Rice

I placed several of our dogs on this food and the dogs love it. Their coats are shiny, they are exhibiting a lot of energy and playfulness. I recommend this food to everyone.

Reviewed By: - Paige
Pro plan dry cat food package old and new
  • Rating:5 out of 5 stars
Purina Pro Plan Adult Complete Essentials Chicken & Rice Formula

This is an awesome food! Cats love the taste, it is nutritious and they seem to be healthier while on it. All around amazing food.

Reviewed By: - APAWS

The Power of Probiotics

Calming Care Hero
We love exploring the untapped power of probiotics. Our newest discovery? Finding a unique strain that can help dogs maintain calm behavior. Backed by impressive research, Purina Pro Plan Veterinary Supplements Calming Care helps support dogs with anxious behaviors and promotes a positive emotional state, while helping dogs cope with stressful situations.

Take a closer look at our breakthrough supplements:

Calming Care Package
  • Rating:5 out of 5 stars
Purina Pro Plan Veterinary Supplements Calming Care

Results have been fantastic! The dogs are less anxious. All of the dogs are better able to cope with loud noises and new people. Great product!

Reviewed By: - Mel1

Litter Reinvented

Litter Reinvented

When it comes to product innovations, cat litter is no exception. We continuously work to find new and innovative ways to make the litter box chore a better experience for all.

Discover our newest litter innovations:

Tidy added all the tight-clumping, odor-fighting power of TidyLock® Protection AND Ammonia Blocker technology to this unscented cat litter, but removed the dyes, fragrances and half the weight. How?

TidyLock® with Ammonia Blocker gives you powerful odor control. Glade® Clean Blossoms™ gives you a fresh floral scent. Together? An unstoppable cat litter combo.

Tidy gives you a clumping litter with two weeks of ammonia odor prevention, working around the clock, at just half the weight compared to leading clumping litter.


Man hiking outdoors with healthy aging dogs
New and novel pet food experiences are always on our horizon. As pet owners ourselves, we relentlessly pursue innovative ways to give pets the best life possible. The result? One-of-a-kind product innovations leading the pet industry.

See our latest innovative products:

100% natural filets of real natural white meat chicken thoughtfully prepared to delight your cat anytime, anywhere. Flake it on top of your cat’s dry food, break it into a tender treat, or serve it whole and watch her savor every bite.

Holy Mother of Bacony Bliss! We’ve taken the savory, meaty flavor of Beggin’ and twisted it around a long-lasting Busy Bone.


“Never be satisfied that what has
been achieved is sufficient.”

— William Danforth, Purina Founder



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