Product Innovation

Every day we push forward, together, to help pets live their best life possible. Our team of nutritionists, behaviorists, veterinarians and other specialists are continually innovating and shaping the future of pet care for your pets and ours.

What if your older dog could think more like his younger self? For more than a decade, we’ve been dedicated to finding ways to promote healthy aging in our pets. Our research has led to powerful breakthroughs in nutrition.

Discover our healthy aging formulas:

pro-plan-bright-mind-adult7-chicken-and-rice

Purina® Pro Plan® Dry Dog Food

Purina Pro Plan BRIGHT MIND Adult 7+ Chicken & Rice Formula Dry Dog Food

4.7/5

Chicken is the #1 ingredient
Enhanced botanical oils shown to promote alertness and mental sharpness in dogs 7+, with visible results within 30 days
Contains a blend of brain-supporting nutrients for cognitive health: arginine, DHA

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pro-plan-prime-plus-adult-7-chicken-and-rice

Purina® Pro Plan® Dry Cat Food

Purina Pro Plan PRIME PLUS Adult 7+ Chicken & Rice Formula Dry Cat Food

4.7/5

With a proprietary blend proven to improve & extend the life of cats age 7+
Backed by 9 years of research
Chicken is the #1 ingredient
Features the antioxidants beta carotene and vitamin E, and prebiotic fiber

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Purina ONE® Dry Cat Food

Purina ONE® Vibrant Maturity 7+ Senior Cat Food Formula

4.8/5

Dry cat food formulated with an optimal level of protein to help maintain lean body mass.

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See all of our dog products

See all of our cat products

We strive to find ways to use the power of nutrition to help pets live their best lives. Our latest addition? Guaranteed live probiotics in select Purina Pro Plan SAVOR dry formulas to support digestive health. Our pet nutrition experts used decades of research to choose a robust and stable probiotic that would survive until it reaches your pet’s bowl. In fact, we guarantee it.

See our latest innovations in pet digestive health:

Pro Plan® SAVOR® Shredded Blend Adult Beef & Rice

5/5

Pro Plan Savor with Probiotics Dog Food

I placed several of our dogs on this food and the dogs love it. Their coats are shiny, they are exhibiting a lot of energy and playfulness. I recommend this food to everyone.

Paige

We love exploring the untapped power of probiotics. Our newest discovery? Finding a unique strain that can help dogs maintain calm behavior. Backed by impressive research, Purina Pro Plan Veterinary Supplements Calming Care helps support dogs with anxious behaviors and promotes a positive emotional state, while helping dogs cope with stressful situations.

Take a closer look at our breakthrough supplements:

5/5

Purina Pro Plan Veterinary Supplements Calming Care

Results have been fantastic! The dogs are less anxious. All of the dogs are better able to cope with loud noises and new people. Great product!

Mel1

Discover How

When it comes to product innovations, cat litter is no exception. We continuously work to find new and innovative ways to make the litter box chore a better experience for all.

Discover our newest litter innovations:

Tidy Cats Lightweight Free and Clean Unscented

Tidy Cats® Cat Litter

Tidy Cats® Lightweight Free & Clean® Unscented Cat Litter

4.6/5

Tidy added all the tight-clumping, odor-fighting power of TidyLock® Protection AND Ammonia Blocker technology to this unscented cat litter, but removed the dyes, fragrances and half the weight. How?

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Tidy Cats® Cat Litter

Tidy Cats® Lightweight With Glade® Clean Blossoms™ Cat Litter

4.3/5

TidyLock® with Ammonia Blocker gives you powerful odor control. Glade® Clean Blossoms™ gives you a fresh floral scent. Together? An unstoppable cat litter combo.

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Tidy Cats® Cat Litter

Tidy Cats® Lightweight 24/7 Performance® Cat Litter

4.1/5

Tidy gives you a clumping litter with two weeks of ammonia odor prevention, working around the clock, at just half the weight.

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See all of our cat Products

See all of our dog Products

New and novel pet food experiences are always on our horizon. As pet owners ourselves, we relentlessly pursue innovative ways to give pets the best life possible. The result? One-of-a-kind product innovations leading the pet industry.

See our latest innovative products:

Fancy Feast Purely Filets - Natural White Meat Chicken

Fancy Feast® Cat Food Complements

Purely Fancy Feast® Filets Natural White Meat Chicken Cat Food Complement

4.1/5

Handcrafted, 100% natural filets of real white meat chicken.

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Busy Dog Treats

Busy with Beggin’® Twist’d Chew Treats for Small/Medium Dogs

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Holy Mother of Bacony Bliss! We’ve taken the savory, meaty flavor of Beggin’ and twisted it around a long-lasting Busy Bone.

PRODUCT INNOVATION

Healthy Aging

Rethinking Digestive Health

The Power of Probiotics

Litter Reinvented

When it comes to product innovations, cat litter is no exception. We continuously work to find new and innovative ways to make the litter box chore a better experience for all.

One-of-a-kind

New and novel pet food experiences are always on our horizon. As pet owners ourselves, we relentlessly pursue innovative ways to give pets the best life possible. The result? One-of-a-kind product innovations leading the pet industry.

“Never be satisfied that what has
been achieved is sufficient.”

PRODUCT INNOVATION

Healthy Aging

Rethinking Digestive Health

The Power of Probiotics

Litter Reinvented

When it comes to product innovations, cat litter is no exception. We continuously work to find new and innovative ways to make the litter box chore a better experience for all.

One-of-a-kind

New and novel pet food experiences are always on our horizon. As pet owners ourselves, we relentlessly pursue innovative ways to give pets the best life possible. The result? One-of-a-kind product innovations leading the pet industry.

“Never be satisfied that what has been achieved is sufficient.”

“Never be satisfied that what has
been achieved is sufficient.”