PRODUCT INNOVATION

Product Innovation Hero
Every day we push forward, together, to help pets live their best life possible. Our team of nutritionists, behaviorists, veterinarians and other specialists are continually innovating and shaping the future of pet care for your pets and ours.

Healthy Aging

Healthy Aging

What if your older dog could think more like his younger self? For more than a decade, we’ve been dedicated to finding ways to promote healthy aging in our pets. Our research has led to powerful breakthroughs in nutrition.

Discover our healthy aging formulas:
  • Chicken is the #1 ingredient
  • Enhanced botanical oils shown to promote alertness and mental sharpness in dogs 7+, with visible results within 30 days
  • Contains a blend of brain-supporting nutrients for cognitive health: arginine, DHA
  • With a proprietary blend proven to improve & extend the life of cats age 7+
  • Backed by 9 years of research
  • Chicken is the #1 ingredient
  • Features the antioxidants beta carotene and vitamin E, and prebiotic fiber
Dry cat food formulated with an optimal level of protein to help maintain lean body mass.
Breakthrough Weight Loss

We strive to find ways to use the power of nutrition to help pets live their best lives. Our latest addition? Guaranteed live probiotics in select Purina Pro Plan SAVOR dry formulas to support digestive health. Our pet nutrition experts used decades of research to choose a robust and stable probiotic that would survive until it reaches your pet’s bowl. In fact, we guarantee it.

See our latest innovations in pet digestive health:
Pro Plan® SAVOR® Shredded Blend Adult Beef & Rice
  • 5/5
Pro Plan Savor with Probiotics Dog Food

I placed several of our dogs on this food and the dogs love it. Their coats are shiny, they are exhibiting a lot of energy and playfulness. I recommend this food to everyone.

Paige
Pro Plan Savor with Probiotics Cat Food
  • 5/5
Pro Plan Savor with Probiotics Cat Food

This is an awesome food! Cats love the taste, it is nutritious and they seem to be healthier while on it. All around amazing food.

APAWS

Litter Reinvented

Litter Reinvented

When it comes to product innovations, cat litter is no exception. We continuously work to find new and innovative ways to make the litter box chore a better experience for all.

Discover our newest litter innovations:

Tidy added all the tight-clumping, odor-fighting power of TidyLock® Protection AND Ammonia Blocker technology to this unscented cat litter, but removed the dyes, fragrances and half the weight. How?

TidyLock® with Ammonia Blocker gives you powerful odor control. Glade® Clean Blossoms™ gives you a fresh floral scent. Together? An unstoppable cat litter combo.

Tidy gives you a clumping litter with two weeks of ammonia odor prevention, working around the clock, at just half the weight.

One-of-a-kind

One-of-a-kind
New and novel pet food experiences are always on our horizon. As pet owners ourselves, we relentlessly pursue innovative ways to give pets the best life possible. The result? One-of-a-kind product innovations leading the pet industry.
See our latest innovative products:

Handcrafted, 100% natural filets of real white meat chicken.

Holy Mother of Bacony Bliss! We’ve taken the savory, meaty flavor of Beggin’ and twisted it around a long-lasting Busy Bone.

 

“Never be satisfied that what has
been achieved is sufficient.”

— William Danforth, Purina Founder