We believe future generations of people and pets deserve clean spaces to roam and play.
There are many ways we can leave behind a cleaner planet for generations to come. One is ensuring none of our product packaging ends up in landfills.
Although 80 percent of our current packaging is recyclable, roughly 20 percent is either recycle ready or not recyclable at this time. This presents a challenge when it comes to achieving our 2025 goal.
“Recycle ready” applies to some of our flexible plastic packaging, primarily used for large dog food bags. Although these materials can technically be recycled, most single-stream recycling facilities do not have the infrastructure to process those materials. As a result, a large percentage of flexible plastic packaging ends up in landfills.
Despite these challenges, we are continually making progress toward our goal.
To help us achieve that goal, we’ve partnered with other non-profit and for-profit organizations on Materials Recovery for the Future (MRFF).
Through this partnership, we’re testing new infrastructure, like optical sorters, to better separate the flexible plastic packaging from paper and other recyclables. If this new infrastructure proves successful, MRFF will share the results with other recycling facilities across the country so they can consider implementing the process.
Doing so will drastically reduce the amount of Purina product packaging that ends up in landfills.
— William Danforth, Purina Founder