Take the Lead for Domestic Abuse Victims & Pets

Purina Purple Leash Take the Lead

We’re asking you to take the lead for
victims of domestic abuse and pets. 

 

For Help, Call the Domestic Violence Hotline 24/7 at 1-800-799-7233 (SAFE)

Purina believes pets and people are better together. We’ve partnered with RedRover to create the Purple Leash Project. Together, we’re Taking the Lead to help keep domestic abuse victims and their pets together and we’re challenging you to do the same.

By Taking the Lead with us, you can help us in our mission to keep pets and people together and help us achieve our goal of increasing the number of pet-friendly domestic violence shelters across the country. Find out all the ways you can Take the Lead below. 

3 Ways to Take the Lead

Did you know only 10 percent of domestic violence shelters accept pets? The Purple Leash Project is working to change that. Here’s how you can help: 

Donate to Purina Purple Leash
Donate to the Purple Leash Project

If you want to help us make a big impact, you can make a donation to the Purple Leash Project. Your donation will help us makeover domestic violence shelters into safe, pet-friendly spaces for victims with pets. 

Stay Up to Date & Get Involved
Stay Up to Date & Get Involved

Sign up for the Purple Leash Project newsletter to receive updates and learn more ways to get involved and help the cause. You’ll get updates on our progress toward our goals, get resources to help those in need and more. 

Maria Menounos supports the Purple Leash Project to raise awareness about domestic violence and pet-friendly shelters
Take the Lead Challenge

Help us raise awareness about the lack of pet-friendly domestic violence shelters across the country by doing the Take the Lead Challenge. By taking the challenge, you’ll help the Purple Leash Project raise awareness about the lack of resources for domestic violence victims with pets. Watch the video to learn more. 

YOU CAN HELP IN 3 EASY STEPS

 

Purina Purple Leash Challenge Snap a Photo

Walk your dog and snap a photo

Share it on social media using #PurpleLeashProject

Share it on social media using #PurpleLeashProject

Tag 3 friends and challenge them to do the same

Tag 3 friends and challenge them to do the same

SEE WHO'S TAKING THE LEAD

#PurpleLeashProject

Purina Purple Leash Project
Purina Purple Leash Project
Purina Purple Leash Project