Helping to innovate PetCare is what we do. For example, we were the first to create a high protein/low carbohydrate therapeutic diet for the nutritional management of cats with diabetes. And the first dry dog food brand to use real meat as the #1 ingredient. The list goes on, and it's only the beginning. Every day we push forward, together, to advance the lives of pets everywhere.
Before ingredients ever enter out factories, we have technology that lets us guarantee they're high quality. How? Our hand-held MicroPhazir tool lets us analyze products, confirm the ingredient identity in five seconds - for every raw ingredient that we source. This technology has been tailored to our need and it is being implemented in every single one of our facilities in the U.S. and Canada to ensure that we provide high quality pet food.
We employ over 500 experts around the world. These include nutritionists, behaviorists and veterinarians, as well as countless other PetCare specialists. By working with our industry- leading research team, we are continually creating breakthrough products for your pets.
These are just a few of the products driven by that innovation:
Our desire to make the world a better place for you and your pets is why we make the choices we do. From responsible ingredient sourcing and how we package our products to the water and energy we use.
We are proud to say that five of our factories don’t contribute to land fills. What does that mean exactly? It means that everything our facility disposes of – from packaging to food waste – goes somewhere that specializes in recovering its value. It might be recycled or composted or even turned into energy. We’ve been on this mission since 2010 and have already reduced our overall waste by 35%, but we won’t rest until we hit our 2020 goal of zero waste for all of our factories.